![]() ![]() Levy led the implementation, rolling out Adobe Document Cloud to Learfield IMG College and its seven subsidiaries in less than eight weeks. Adobe Sign transforms supplier management ![]() And with most employees and suppliers working remotely, there was a real opportunity to streamline processes – making their lives easier and helping them work smarter, not harder. With closing offices nationally and supporting employees as they quickly shifted to working from home, it had become significantly crucial for Learfield IMG College to improve processes and make the most of its resources. Learfield IMG College rolled out Adobe Sign and Adobe Acrobat DC during the COVID-19 pandemic. “We adopted Adobe Sign and Adobe Acrobat DC at an enterprise level to accelerate our digital transformation and create a better experience for employees, clients, and suppliers,” says Qiana Levy, director of procurement and strategic sourcing at Learfield IMG College. That includes moving the entire enterprise to Adobe Document Cloud and streamlining processes essential to its success, including supplier management, hire to retire, and sales. It is putting the digital tools and processes in place to make that vision a reality. Through its seven subsidiaries, the collegiate media and technology company manages the multi-media rights for more than 200 top collegiate brands, conferences, and arenas.Īs a fully integrated media agency for college athletics, Learfield IMG College helps clients elevate their brands in an increasingly digital world. Many leading colleges and universities rely on Learfield IMG College to bring it all together. Learfield President/CEO Cole Gahagan added: “From industry-leading data management and content to a first-of-its-kind NIL destination for Crimson Tide student-athletes, the investments that Learfield and Alabama are making to benefit fans, brands and student-athletes is extraordinary.Learfield IMG College turns digital workflows into a team sport with AdobeĪ lot of work goes into creating a thrilling college sports experience – from ticketing and concessions to marketing, licensing, and sponsorship agreements. The new NIL center and plans for exciting new content for our fans are just a few examples of the ways in which Learfield will continue to help us be the leader in college athletics for years to come.” The Crimson Tide has been with Learfield since 1998.īyrne said through the school: “Continuing to partner with Learfield will provide us with the resources and innovative solutions to deliver on our mission of providing the best student-athlete and fan experiences possible. Alabama consulted with Dan Gale of Leona throughout the process, Byrne said. Jim Carabin, Learfield’s GM for the Alabama property, oversees the Tide’s multimedia rights, which includes its corporate sponsorship program. Those arrangements are negotiated separately from the multimedia rights. CLC also has served as the Tide’s licensing agent since 1981. Alabama and Learfield will work together to develop the new Advantage Center into a showcase for NIL relationships in its new location inside Bryant-Denny Stadium next to The Authentic, the Tide’s retail store managed by Fanatics.Īlabama’s relationship with Learfield extends to Sidearm Sports for the official athletic website and Paciolan for ticketing.A dedicated NIL hub called The Advantage Center, which will be the school’s centerpiece for NIL activity and the home for its dedicated staff that will provide education and resources for athletes and their commercial activity.New access to data and analytics from Learfield’s Fanbase platform.A new content platform created in collaboration with Learfield Studios.In the decade since Alabama negotiated its last multimedia rights deal, the college landscape has shifted dramatically, which is reflected in the content of the newest contract: That deal was negotiated before the arrival of current AD Greg Byrne. Alabama’s previous contract with Learfield, signed in 2014, ran for 10 years and guaranteed the Crimson Tide more than $160M. Financial terms of the deal were not released, but it is believed to be one of the most lucrative in the country along with Ohio State and Texas, both of which are also Learfield clients. Alabama has extended and broadened its multimedia rights agreement with Learfield out to 15 years in a deal that adds elements for name, image and likeness, new content and more access to data and analytics. ![]()
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